john mccain's lead among white men four years ago was half that. >> mitt romney may have a hard time relating to voters, but he is dialed into white men. they are very much attuned to what he is saying about the economy. >> reporter: in fact, in contrast to the president and that mtv town hall, his visits, like the one to "the view," romney sending his wife, ann, instead. his own appearances carefully courting his base. a dozen appearances this year alone with popular conservative host sean hannity. and in canton, ohio, tonight, supporters here hopeful they can overcome the president's small, but stubborn, lead here. the one thing he says that resonates the most? >> resonates most? jobs. >> reporter: jobs, economy, we hear that so much, diane. and with that gender gap among men helping mitt romney, that's why the obama campaign focusing so much on undecided women who very much could hold the key now to a second term for barack obama. diane? high stakes on both sides. >> all right. yeah, david, and great to have you reporting tonight. >>> and as you said, the presidential race keeps c